2018 Monetize Masterminds Module 1.3 (Form ID 9884): Avatar

Please click the big “Save” button at the end of every module and wait 60 seconds before exiting this page, to save your work.

To get some language directly from your avatar (your ideal client) in their own words, go to Google and try one of these searches in the search box:

The ExperienceProject is a website where people share their struggles around certain issues. This language becomes language you can use to understand your buyer and include in copy.

1. Name your avatar (Just for your internal purposes)

i.e. Wantrapreneur Will, Solo Sally, Procrastinator Paul, etc
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2. In 3-5 word statements, how does my ideal client define success? “I know deep down you simply want to…”

i.e. do work you love, have a positive impact, work from wherever whenever, etc
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3. How does this look for them right now? “If you’re anything like me when I was at your stage, you probably…”

i.e. put up a personal website, bought tons of domain names, got a logo and business cards on VistaPrint, and watch Shark Tank religiously
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Desire: Running Toward (Think/Tasted)

1. How do they want it to look 1-3 years from now? But deep down inside, you know there is more in you and it is more than possible for you to…

i.e. replace your job’s income, quit your job, write that book, speak all over the world, etc
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2. What are some of their long-term aspirations? Ultimately, you want to…

i.e. work for yourself, retire early, own multiple homes, etc
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3. Who are some of the people they aspire to be like? You respect and admire people like…

i.e. Steve Jobs, Richard Branson, Jay-Z, Oprah, etc
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4. If they got $50,000 right now, what would they do with it? If you had the time freedom and financial freedom you desire, you would finally…

i.e. fix your car or buy a new one, invest in that piece of equipment, travel to that foreign country, etc
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5. Who and/or what are they doing all this for? Think about your…

i.e. family, future, kids, community, legacy, etc
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6. How do they want to be seen and know? You want them to see you the way you see you at your best, which is…

i.e. entrepreneurial, giving, hard working and have great ideas etc
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7. I don’t know how much you and your business earn, but if it is in the range of ___________, I’m certain that you can earn more… (for financial/entrepreneurial groups only)

i.e. $60,000-$150,000 per year
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8. And they can earn more, without continuing to… (for financial/entrepreneurial groups only)

i.e. trade off time for money and work 80 hour weeks
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9. What stores, restaurants, or places do they love but don’t go to because of the price? Imagine going to ___________ without worrying about the price. (for financial/entrepreneurial groups only)

i.e. Whole Foods, the Apple Store, or the Bahamas
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10. I know you’ve read _______________. But books are not enough. Inspiration and information aren’t enough. The most powerful step is action. Wisdom is knowledge in action. And you also need accountability.

i.e. The Alchemist, Rich Dad Poor Dad, Never Eat Alone, The 7 Habits of Highly Effective People, etc
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11. I know you go to sites like __________ and read all of the articles about how to be successful, be productive, and be a better leader.

i.e. LinkedIn.com, Inc.com, GoDaddy.com, Forbes.com, Entrepreneur.com, BlackEnterprise.com, etc
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12. I know you watch ______________ religiously.

i.e. The Apprentice, Shark Tank, The Prophet etc
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13. I know you want to spend more of your weeknights…

i.e. with family, cooking, doing yoga, etc
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14. I know you want to spend more of your weekends…

i.e. hanging out with friends, building something, helping others, giving etc
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15. At the places you love like…

i.e. The studio, Starbucks, cafes, etc
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16. What do they love to talk about? Talking about…

i.e. Jay-Z, your ideas, the state of the world, the future, etc
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17. Image, State, or Headline That Shows That This Opportunity Is Growing Fast Or Fading Fast

i.e. Time Magazine recently reported that the coaching industry is expected to double in the next 5 years.
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Deterrent: Running Into (External/Internal)

1. What is the #1 thing stopping them? The #1 thing stopping me is…

i.e. procrastination
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2. What is their real desire in relationship to the #1 thing stopping them? The inverse or opposite of Please login. (answer above). Instead, of #1 above, I need…

i.e. instant action
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3. What is the #2 thing that they know they need to decrease? I want a lot less…

i.e. dead list and unqualified leads
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4. What will start happening with they overcome #2? What is the real desire or opposite state? The inverse or opposite of Please login. (answer above). And everything would change for you if you finally had…

i.e. a constant flow of qualified leads
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5. What is the #3 thing that they know they need to learn how to do to get to the next level? I know I really need to learn how to…

i.e. automate your business
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6. What will learning #3 help them overcome/stop/avoid? learning how to Please login. (answer above) will allow me to stop…

i.e. doing work that doesn’t excite you
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7. How quickly can you help them get result #3? I’ve helped people Please login. in as fast as…

i.e. 30 days, 3 months, 4 hours
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8. What beliefs or ways of being are blocking them that they CAN see in their own language? But there are obstacles. Some are external and some are internal such as…

i.e. feeling overworked and underpaid at your job, lack of confidence to step out and just do it, etc
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9. What beliefs or ways of being are blocking them that they CANNOT see? In addition to that, there are other obstacles that you can’t even see, like…

i.e. your own limiting beliefs, parental pressure to have a safe job, marital pressure to get keep up with the Jones, or fertility timelines to grow your family, etc
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10. They feel like you’re missing some things other people seem to have in abundance like…

i.e. the right network, a little luck, access to money, the right idea
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11. But what’s deeper than all of that is you don’t feel __________ enough. But you are. Nothing about you needs to change except your perspective.

i.e. Smart enough, disciplined enough, pretty enough, educated enough, lucky enough
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Disappointment: Running From (Real/Imagine)

1. What are they tired or sick of (in relationship to what your group solves)? Despite all of this, I know you’re sick and tired of…

i.e. settling, procrastinating, the same old, etc
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2. What are all of the “magic pills” they have tried so far? Why wasn’t that enough? You’ve looked for shortcuts, only to find dead ends. You’ve tried…

i.e. saving money, online courses, coaching, doing it on their own, finding a mentor, etc
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3. Who or what do they blame for not being where they ultimately want to be in business or life? After trying and trying, we start to blame things beyond our control such as…

i.e. our gender, our race, our upbringing, debt, and even our spouse, etc
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4. What is their greatest fear? But there comes a point when we can’t let our fear of __________ stop us from doing what we know we’re here to do.

i.e. Trying and failing, being average, leaving a good paying job, etc
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5. How would they language their pain point if I was eavesdropping? You probably think to yourself…

i.e. I don’t know why, but I’m working hard on my business, yet I’m not seeing the results or I have good ideas, but I’m not good at the business part of it
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6. What kinds of things keep them awake at night and worry them? What is the source of their stress, struggle, sleeplessness? You’re trying to figure it all out on your own. You’re worried about…

i.e. your debt, should they change careers, your kids’ future, retirement, someone taking your big idea
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7. What question is on their mind that you and your mastermind will help them answer? If you’re wondering __________________? I know this group will help you answer that question and act on it.

i.e. Should I stay or go? How do I make more money? Which of my business ideas and passion should I pursue? What is my true value?
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8. What other questions are on their mind beyond the scope of your mastermind? I know you’ve got a lot of questions on your mind from…

i.e. When should I have kids? Should I go back to grad school? How do I buy a house? How do I go back to school?
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9. What is the biggest skepticism or question they have about the approach/system/methodology you are teaching in your webinar?

i.e. Is this legal? Am I too late? Am I too old? Will this work for me? What if I don’t have money to invest?
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Where They Are Right Now

1. You’re at a point in life where…

i.e. It’s now or never. You are ready for a change. You are 3-8 years into your first career out of college and not feeling it anymore.
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2. If your avatar is 3 steps behind you, where would they be? You…

i.e. don’t even have an idea

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3. If your avatar is 2 steps behind you, where would they be? You…

i.e. only have you first few clients

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4. If your avatar is only 1 step behind you, where would they be? You…

i.e. are already making 4-figures/month

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5. People I already know who may know these people include…

i.e. Ken B., Tamara S., George E., etc
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6. Places I might be able to start a conversation with them include…

i.e. MBA programs, MLT, Rising Affluent Conference, etc
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7. What is the closest experience my avatar has had to a mastermind group? Remember when you…

i.e. Played high school sports, joined that sorority in college, met with your mentor monthly, etc
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8. Why would they LOVE the your mastermind? This is a special group of people that will give you the________________________ you need to succeed. It would take you years to develop a network like this on your own.

i.e. The accountability, the support, the feedback, the kick in the ass, etc
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9. What would STOP them from being in your mastermind? People’s #1 hesitation is…

i.e. Lack of trust in people because they’ve been burned, Not feeling adequate, etc
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10. But the truth about that hesitation is that they…

i.e. don’t have confidence in themselves. etc
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11. The #1 thing they think they need to succeed, but is not true. I need…

i.e. more credentials, more money, a bigger list
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12. What emergency or devastating event in their own life will lead them to working with you? Don’t wait until___________________ to decide you need this now.

i.e. you get fired, spend years going at it alone, consecutive months of no growth, etc
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13. After joining the group, what are the 3 most common things your avatar says to others about you and your mastermind group? In short, this group is….

i.e. Constant inspiration, an instant network, the push you needed, will save me so much time and frustration, a group of dope people, etc
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14a. Success Criteria #1 of the People You Want To Attract & Know You Can Really Help. Start with “You are…”

Ex. You’re a coach or consultant with paying clients

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14b. What Are Signals/Signs of Criteria #1? What would let you know that they have criteria #1?

Ex. Their own domain name, the title in their bio

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14c. How Do You Find/Target People With Those Signals/Signs? (If you can’t target them based on this criteria, the criteria won’t really serve you much.)

Ex. Use advanced title search on LinkedIn, Find speakers at coaching conference

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15a. Success Criteria#2 of the People You Want To Attract & Know You Can Really Help. Start with “You are…”

Ex. You are an online leader with an email list of 10K or more

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15b. What Are Signals/Signs of Criteria #2? What would let you know that they have criteria #2?

Ex. Size of following on Facebook Page or Instagram or YouTube subscribers

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15c. How Do You Find/Target People With Those Signals/Signs?

Ex. Recommended pages by Facebook, Shared videos of thought leaders, webinar guest speakers or podcast guests

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16a. Success Criteria #3 of the People You Want To Attract & Know You Can Really Help. Start with “You are…”

Ex. You are tech savvy and open to digital marketing

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16b. What Are Signals/Signs of Criteria #3? What would let you know that they have criteria #3?

Ex. They have a lead magnet and subscription form on their website

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16c. How Do You Find/Target People With Those Signals/Signs?

Ex. In private Facebook Groups like Clickfunnels Users or InfusionSoft Users

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17a. Failure Criteria #1 of the People You Want To Repel & Know You Can’t Really Help. Start with “You are…”

Ex. You’re looking for a get rich quick scheme

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17b. Failure Criteria#2 of the People You Want To Repel & Know You Can’t Really Help.  Start with “You are…”

Ex. You have significant debt and can’t invest in yourself

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17c. Failure Criteria #3 of the People You Want To Repel & Know You Can’t Really Help. Start with “You are…”

Ex. You are a personal development junkie but never take action

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